Professor of Cultural Studies of Tourism
University of Lapland, Finland
Soile Veijola is a sociologist and Professor of Cultural Studies of Tourism at the University of Lapland, Rovaniemi, Finland. She is also Adjunct Professor (Dozent) in Sports Tourism at the University of Jyväskylä. Her earlier publications include feminist critiques of theorising on tourism, mostly co-authored with Eeva Jokinen, and semiotic analyses of mixed social orders in sports and society. She is currently leading an interdisciplinary research project financed by the Academy of Finland entitled Tourism as Work, and her own research in it focuses on gendered workscapes in tourism and aims at building epistemic bridges between independent and industry-driven tourism research.
